Deadly in pink: the impact of cigarette packaging among young women.
نویسندگان
چکیده
BACKGROUND This study sought to examine the impact of cigarette packaging on young women, including the impact of 'plain' packaging. METHODS Participants were randomised to view eight cigarette packs designed according to one of four experimental conditions: fully-branded female brands; the same brands without descriptors (eg, 'slims'); the same brands without brand imagery or descriptors (ie, 'plain' packs); and fully branded non-female brands as a control condition. Participants rated packs on perceived appeal, taste, tar, health risks and smoker 'traits'. RESULTS Fully-branded female packs were rated as significantly more appealing than 'no descriptor' packs, 'plain' packs and non-female branded packs. Female branded packs were associated with a greater number of positive attributes including glamour, slimness and attractiveness, compared to brands without descriptors and 'plain' packs. Women who viewed plain packs were less likely to believe that smoking helps people control their appetite--an important predictor of smoking among young women--compared to women who viewed branded female packs. CONCLUSIONS 'Plain' packaging--removing colours and design elements--and removing descriptors such as 'slims' from packs may reduce brand appeal and thereby susceptibility to smoking among young women.
منابع مشابه
Impact of female-oriented cigarette packaging in the United States.
INTRODUCTION Cigarette packaging is among the most prominent forms of tobacco marketing. This study examined the impact of cigarette pack design among young women in the United States. METHOD A national sample of 18- to 19-year-old females in the United States completed an online survey in February 2010. Participants were randomized to view eight cigarette packs designed according to one of f...
متن کاملAuthor's response to reviews Title: The potential impact of plain packaging of cigarette products among Brazilian young women: an experimental study Authors:
متن کامل
The effect of cigarette branding and plain packaging on female youth in the United Kingdom.
PURPOSE Cigarette packaging is the most prominent form of tobacco marketing remaining in countries such as the United Kingdom. The current study examined perceptions of cigarette packaging among female youth and the potential impact of "plain" cigarette packaging regulations. METHODS A national sample of 947 16- to 19-year-old female subjects in the United Kingdom completed an online survey. ...
متن کاملThe potential impact of plain packaging of cigarette products among Brazilian young women: an experimental study
BACKGROUND Tobacco use is responsible for 5.4 million deaths every year worldwide and is a leading cause of preventable death. The burden of these deaths is rapidly shifting to low and middle-income countries, such as Brazil. Brazil has prohibited most forms of tobacco advertising; however, the cigarette pack remains a primary source of marketing. The current study examined how tobacco packagin...
متن کاملYoung adult women smokers’ response to using plain cigarette packaging: a naturalistic approach
OBJECTIVES To explore young adult women smokers' cognitive and emotional response to using dark brown 'plain' cigarette packs in natural settings and whether plain packaging is associated with any short-term change in smoking behaviour. DESIGN A naturalistic approach. Participants used plain cigarette packs provided to them for 1 week and for 1 week their own fully branded packs, but otherwis...
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ورودعنوان ژورنال:
- Tobacco control
دوره 20 5 شماره
صفحات -
تاریخ انتشار 2011